How to Generate New Leads for your Startup Business

Maintaining a continuous flow for your sales pipeline is a tough challenge in this competitive market. If you are not focused and proactive you could lose some good business & miss to tap potential leads. Almost every company faced this scenario.  Therefore you have to be ready to deal with that and you should be ready prior with your strategy & action plan to overcome this situation. Here we will share some ideas to maintain your sales funnel and How to Generate New Leads for your Startup Business.

The key is to not panicking & staying focused. You need to keep on executing your process & brainstorm new strategies. Keep updated on the current market every time & always look forward for new opportunities.

Every organization has their strategy & system for generating new leads which can turn as potential clients. But a proven system also sometimes not works perfectly resulting drying up new leads. For this you need to be ready with your Plan B & other lead generating activities.

Here are some simple steps to follow, which can be beneficial for you..

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Let’s find out what not to do

• Do not think of buying email list & spam people with continuous aimless mails. The same concept also goes for cold-calling the phone book. It certainly not going to bring value to your company. Do your market research first then you can list down the industries or people who are appropriate for you service offerings.
• Do not compromise with your quality against cheaper project or service value. Do not list down your charges below the market standard on your website. This will not going to give you potential clients.
• Be transparent with your Client; offer those services only which you are capable to deal with perfection.

Now we will discuss about What Steps to Follow for generating Business Leads.

1) Follow up Existing Clients

Following up existing happy clients is the most effective and productive solution for generating new business leads. It’s one of the fastest ways with lesser efforts to get a new project. Keep in touch with your clients, make them feel the value & ask them if everything going well with the project or you could help with some latest technology or idea which can grow their business more.

Your clients could have multiple business connections, so sometimes you can request them for a referral. It could be your client’s in-house upcoming project or a project within your client’s business network. Having a client referral always makes you ahead against your competitors. Therefore include this follow up habit with your clients into your marketing strategy.

2) Do Active Content Marketing & Engage your Subscribers

We are all familiar with a term as “Content is King”. For today’s digital marketing scenario content marketing is the most important thing. If you are actively executing your content marketing strategy then your site will have a generous organic traffic. You can build a subscriber base through your content marketing and amongst the subscribers some of them could be your potential clients.

Provide your subscribers useful contents related to your domain. Also you can update them about your existing & upcoming service or products. This will enhance the engagement and make your viewers informed about your business. It’s a great way to generate new leads for your sales team.

3) Be Active on Social Media

Social Media can be a key for promoting your business & establish your company credential globally. Social Media like Twitter & LinkedIn campaigns can be very effective for your business promotion. Through social media you can reach your target audience with lesser effort at a large scale. Post your services, products, achievements in social media and also discuss on latest topics related to your industry & answer important questions which will build your credential & followers. Creating events & polls are also a great way to engage your subscriber/friend/follower list. You can generate new potential leads by being active on social media platforms.

As per the business lead generation point of view LinkedIn is the best among all other social media platforms. They have their paid promotional campaign feature and also has a process called ‘LinkedIn Sales Navigator’ for generating new leads for your business.

4) Answer Related Questions on websites like Quora, Clarity, Stack Overflow etc.

Websites like Quora, Clarity, Stack Overflow etc. has a large number of audience. You can use this huge user base to market your company & build your brand value. Answer your industry related questions on these sites. On searches for queries these sites has better visibility ranking over other sites. So chances of appearance for your answerers in searches are better here. You can promote your business & make establish your credibility with this. It’s also a great way to generate fresh leads for your business.

5) SEO & Google AdWords

Another great & one of the most effective ways to generate quality business leads are SEO & Google AdWords. A good SEO will give you give you great quality of organic search leads who can be your potential clients. In fact organic leads are the most proven leads for potential business. Therefore concentrate hard on your SEO strategy and give foremost importance to it, because in a long SEO can provide you hundred of potential customers.

Google AdWords is another way to redirect viewers to your website with search results. For targeted PPC internet marketing Google AdWords are very effective.

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Sometimes leads can dry up for any reason. But implementing proper strategy & continuing with it will give your advantage over your competitors. The key is to brainstorm, market research and adapt new  strategies.