19/08/2017
Posted by: Millon Unika
Category: All, Business, Digital Marketing, Internet, SEO / Social Media

How to Generate Business from LinkedIn Promotion & Advertisement

LinkedIn is the most popular Social Media platform among professionals &CEO’s. It’s a network for all professionals & entrepreneurs from different work fields, to share their profile, work experience, skills, and brands with millions of its members. It’s also becoming very effective & reliable platform to advertise & promote your business & brand. This is a very effective & proven way to quickly engage with your ideal audience, customers, partners, professionals & employees. With a good strategy & engagement you can promote your brand & business and also can explore new opportunities here. You can surely generate huge business & quality clients from linkedin by having some good knowledge of how to promote your brand in LinkedIn. Activeness is the key to get the success from this Social Media Network. Here we will discuss some of the points & tips about How to Generate Business from LinkedIn Promotion & Advertisement.

Why LinkedIn is effective for your business:

This is undoubtedly world’s largest free professional & business social network with over 300 million users. It’s also the most popular & fastest growing business network. You need to take this leverage. You can convert your connects into your potential customers & partners through this platform. This is the platform from where you can generate high quality targeted leads, reach millions of potential business partners, promoters, venture capitalists & establish your brand locally as well as globally. Most importantly it’s most affordable & budget friendly platform to achieve your business goals.

First you need create your business or company page & identity on linkedin to start the promotion campaign. You can promote & advertise your business easily & quickly to thousands of your connects. It provides you a affordable, flexible & scalable way to advertise & promote your business, generating leads, growing your network, recruiting high class professionals & growing your business or company page membership with lesser efforts.

Let’s have a look some of the useful tips for your business promotion.

Create company Profile & Group:

The very first step to start your promotional campaign on linkedin is to create a Company Profile page with high quality logo & Group page. It allows you to separate your individual background with your business identity. You need to create your company page with all the relevant & important information about your business & services. You can mention how experienced you are in the particular business field, who are your satisfied clients, what professionals you have your top products or services etc.

Now you need to add a group of your company for your clients, partners, promoters & employees and encourage discussions among them about your industry, business, upcoming products or related topics. This will engage your connects & increase interactivity with your business.

Content Ads:

With sponsored content ads you can showcase your business to world’s professionals & partners in desktop, laptop, Smartphone & tablets. You can raise brand awareness, build PR & drive leads with native content ads. You will have the targeting options to reach your ideal connects. The interesting part is it doesn’t look like advertising rather its high quality premium content about your brand updates & infos. Through this you can drive engaging visitors to your website, thus increasing the conversion rate opportunity.

Content ads serve as your mini website that allows you to display multiple content messages in sidebar widget. This is a great way to attract different audiences with just only one ad. Because you can add upto four different ads with different media format in one panel which increases the chance to catch visitors’ eye. Moreover different media formats like, live Twitter feed, Youtube videos will increase the visitor engagement. With the Sponsored Content ad you can deliver company updates & engage existing & new connects, reach ideal large number of customers with its comprehensive targeting option, push your message devices like, laptops, desktops, smartphone, tablets. Also you can set your own budget & its highly scalable. Most importantly its gives you features such as: track the number of leads you are getting from your ads on linkedin & conversion tracking.

Self-Service PPC Advertising:

A great feature of linkedin ad promotion is their Self-Service PPC Ads. This allows you to can create & campaign your ads on related & potential pages. You can set your target audience to whom you want to show your ads. You can set geo location, edge group, professional field, industry, gender etc of your target audience. Your PPC ads will be visible at the top of linkedin pages which is very prominent place to attract your audiences & increase leads.

LinkedIn Social Ads:

This is a very effective way to reach maximum customers with your ads. It encourages & allows members to share & recommend your business or product ads within other members. Here also you can specify your target audiences. The advantage here is that it allows you to leverage the social proof by targeting your trusted connects 7 customers & allowing their recommendation. For its sharing feature it goes to thousands quickly & get you more & more visitors.

Follow company Ads & Featured Company Ads:

Linkedin “Follow Company Ads” & “Featured Company Ads” are the most unique & attractive way to display your business ads & banners. This also has the feature to set the target audience. By this ad campaign you can promote your business to linkedin member and can increase engagement with your company pages, because these ads are linked to your company pages. Therefore it also increases your page visit & engagement & drives your potential customers & partners from your linkedin page to your website. This will definitely increase your leads 7 conversion rate.

LinkedIn Company Buzz Application:

This is also a great application to increase the activity level of your company page. You need to set up LinkedIn Company Buzz Application & after that you can track from the app what people are saying about your company or brand in Twitter & linkedin. This is certainly a great way of self analysis & testing your product & services. By this you can measure your business impact around social media. Through this app you also can interact & post on linkedin instantly to get connected with your audiences.

Moreover if your using linkedin then you are having connects so start using those by promoting your brand & company page with them. Ask your customers to give feedback & recommendations. Use the leverage of its large network & strategies your campaign.

Above are some handy & useful tips which you can use for your linkedin ad campaign to maximize your business opportunities.