How to Optimize Landing Page for Better Business Conversion Rate

What is a landing page & why it’s so important to have a proper landing page to generate business online? Landing page is basically a single web page built with an intention to precisely showcase product, service or business to target audience. Landing Pages are the most important pages in your website to persuade visitors who are redirected from SERPs or from any other sites or links or from direct URL. The sole intention of these pages is to convert new leads as potential business. Therefore as per the marketing point of view landing pages are the most effective tools to increase business volume for any site. Therefore your landing pages must have effective call to action content & strategy.

There are some Landing Pages that have download option, newsletter subscription option, offers, sales pitching etc. these are effective to get the details such as name, mailed, phone no. from the landed visitors. Landing Pages also has great importance for multi-channel marketing.

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How to Optimize Landing Page

SEO can bring you new leads from SERPs, but for turning those leads into potential business you need proper landing pages. Your landing pages should be highly optimized to avoid bounce rates & attract visiting leads. Landing Page should have relevant & to the point content, it should offer a great loading ting & rich user experience to the visitors. Let’s explore how we can optimize landing pages & make it most effective for business sites.

1) Be Clear About the Purpose & Goal for Your Landing Page

The very first step to create a landing page for your business is to determine the purpose & the goal for it. Is it for generating new leads, promoting your business segments, sales pitching, visitor data collection or turning the visitor into customer? So you need to determine this first then be focused on your ‘things to do’ to achieve this. Your visitors are might coming from SERPs with specific search queries. So, put precise & relevant content immediately in the landing page so that its clearly visible to the visitors. Put relevant contents about your products or business offerings. Moreover your content should be appealing enough & consider proving call to action buttons or links which are effective ways generate business for you. Do not confuse your visitors with so many irrelevant contents rather be precise & to the point with your content. Adding relevant & attractive headlines in your landing page could make your conversion rate higher.

2) Focus on Your Target Audience & Bring Value to Your Page

You need to be very aware of the demography of your target audience. Have a clear picture in your mind about who are your target audiences, what could be their preferences, their choice & their needs. Once you recognize the types of your target audience it will be more easier and effective to optimize your landing page.

Brainstorm what exactly your audience are looking for when they land in your landing page, the better you know it the better you can arrange the content according to the customer needs. This will enhance visitor experience & will help to get more conversion rate.

Clearly mention your offerings, your past experience, work samples, reputation & great reviews from your satisfied customers. This will help to build your brand value & trust to your audiences resulting higher conversion rate.

3) Performance, Page Load & Page Fold

Your landing pages should have the best loading time & performance which will reduce your page bounce rate. Visitors don’t take time to abandon any page which is not great as per loading time & performance. So keep these points in your mind for your landing page. Also your page should be interactive enough & should have rich & intuitive user interface to retain the visitors.

As you are promoting your business segments through your landing page so determine first instantly after visiting your page which section should be in the visible area & load first. For multi channel business landing page you should precisely distinguish sections of your page to be visible at first and clearly separate the other fold for other segment. This will not make your visitors confused and they can go through your landing page segment wise.

4) Mobile & SEO Friendly Page

In current scenario where mobile users are increasing in a rapid manner & businesses are driven by mobile users, making your landing page mobile friendly is the most important thing for business growth. For better ranking Google gives preference to the sites which are mobile ready. So you might miss a huge chunk of audience if you do not have a mobile ready landing page. Google also introduced AMP to make your site mobile ready. So concentrate on your pages responsiveness & mobile friendliness if you want to tap this huge chunk of mobile users. You also should consider doing SEO for your landing page for mobile search.

Basic SEO implementation for your landing pages will give you an extra mileage. Consider making your page URLs SEO friendly & make your landing pages Search Engine Optimized to have better conversion rate.

5) Add Your Social Pages Links into Landing Page

Adding your Social Media Business Pages is another great way to add value in your landing page. This will increase your credibility in front of your audience. It highly helps to increase your conversion rate because having a proper social identity will remove the thought of taking risk from your visitors or potential customers’ mind. It will create trust & assurance to your potential customers.

6) Integrating Google Analytics

Once your landing page is ready, you need to monitor & track users minutely to analyze its performance. Google Analytics will give you the best leverage to properly monitor & track your landing page performance, visitors activity, visitor’s average time spend on the page, bounce rate etc. so that you can judge its effectiveness. It helps you a lot to increase your conversion rate.

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