How to Use Google Search Operators for SEO

Google Search Operators are useful to return the exact results for your search phrase. If your search phrase is ambiguous and has a chance of mixing up with something else or you are not getting the exact thing you are searching for then this operators can be very handy. Here we will discuss about How to Use Google Search Operators for SEO.

Google Evolved continuously with each passing year and its Search Engine became most advance & smart in recent times. Google has implemented a large number of complex & advance algorithms to make its Search Engine the most efficient one. It’s so advance now that I will give you most desired results against your any search return. Therefore Google Search Engine is smart enough to handle all your smart queries; still there are some Google Search Operators which are very effective to refine your searches better for more precise results. These search operators can be of great help if you know how to use them properly.

From marketing perspective, Google Search operators can be very helpful & effective. Also if you are a SEO expert, then you need to search differently from the average users.

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Let’s have look into some Google Search Operators

inurl

As the name suggests, the inurl search operator only returns such search results in which within the URL the search query is present.

This operator gives you the insight of search related website details more precisely. Therefore its handy for marketers & SEO professionals. This search operator acts as more advance way for returning search results than the normal searches. It actually digs into an website’s URL & navigation.

intitle

Same as inurl the intitle operator, against a search query only returns such results that have the actual search query listed in the <title> tags.

site

The site operator is used to limit your search query in a particular given website. If you want to search something in specific website then you need to use this site operator. Like searching “site:unikainfocom.in Web Development” or “site:unikainfocom.in Mobile App Development will return related results only from the website www.unikainfocom.in

For marketers it’s a great way of judging a website volume, because it tells you the number of pages in that website.

related

The related operator is very useful for getting high authority sites for a particular search niche. The function of this operator is to return results that relates with given website or query.

Like related:apple.com will return result of sites which are somehow related to apple.com

wildcard

The wildcard is another very useful search operator and represented as asterisk. With this operator you can cover huge range of options replacing the asterisk with just a single search query.

Like if I search for “find * for me”, then it will return a list of results with different ranges of options filling the blank of the asterisk.

search within a range

This operator returns search results within the specified range.

You can mention any number range in your search query to get the result with the mentioned range. Like if I search “top 10 movies” then it will return sites which have between 1 to 10 best movies items on their list.

filetype

The filetype operator will limit the search result to a specific filetype which included in query as suffix.

For example, “SEO Tutorial filetype:pdf”; this will return results of all pdf files related to this query.

Cache

This cache operator gives you results of Google’s most current version of a website cache.

For Chrome users, just add “cache:” before any URL you want to navigate to. You can see Google’s cached version of the particular website page and instead of viewing the live website url you can see when the last page visit of the website.

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